Manufacturing, Straight-Up: Jon Backes, SVP North America, publishes the first of a two-part series in Lift & Hoist International on the importance of transparency.

I recently found myself in need of a mini fridge. As most people in an e-commerce dominated world do, I began my search on Amazon. When searching for a “mini fridge,” a person is inundated with endless options – not only in aesthetic and functional choices, but also supply chain related. Fulfilled by Amazon. Shipped by FlybyNightAmazonSeller. Made by NoNameFridgeMaker. Get it as soon as Sunday! 5 left in stock!

These options seemingly led down a rabbit hole of what I was really after – quality workmanship, transparency and warranty by the manufacturer… Read full article